Jess McGuinty didn’t dream of becoming an entrepreneur, her unmanageable hair pushed her into it. Fighting her way through wild curls, Jess found an online community of similarly tangled folks who all shared the challenge of finding products to tame their locks. Strangers quickly flocked to her when, after much trial and error, she concocted a formula for the perfect homemade hair gel.
When Jess tried to share the recipe she was surprised by the responses of her online friends: no one wanted her free instructions, everyone just wanted Jess to make it for them. Looking back she laughs, “my customers forced me into business!”
Jess knew that she could make a great product, but had no idea where to begin as a business owner. Living in Berkeley at the time, she happened upon an organization called SCORE that connected her with retired business professionals who could share their expertise. A friend offered her use of his chemistry lab to perfect the preservation of her products, and her father gave her business tips that she wasn’t too stubborn to take.
Jess advises up-and-coming entrepreneurs to not let their egos get in their own way: “You haven’t done this before, so how can you be expected to know how to do it?” The resources and friends that supported her were essential to her success, and Jess points out that most communities have a Small Business Development Center where free advice and services can go a long way in setting a new business owner on the path to profit.
What started in Jess’s kitchen has grown into Jessicurl, a strong business that operates out of a factory in Arcata, California. Jess takes pride in her successes (including an appearance on the Rachael Ray Show) and the excellent staff she employs, but it always comes back to her commitment to her customers. Helping them to find the products and community that enable them to love their hair and themselves is what inspires her.
Jess knows that a simple idea can lead to big achievements, so she recommends that other budding entrepreneurs take advantage of community resources and lean on others for help. “Just ask questions and keep learning,” she encourages, “that’s literally how everyone else before you has done it!”